Selected work · 01—13

Different brands. Different stories. One thoughtful approach.

From shaping a collection's narrative to developing campaign ideas, building media visibility and bringing people together through events, my work has always started with understanding what makes a brand worth talking about.

01

DALI

Jatin Malik Couture · Collection storytelling & launch

A menswear collection that borrowed its imagination from Salvador Dalí — and needed a story as unexpected as its clothes.

02

ANANTA

Zenith Couture · Naming, narrative & campaign direction

The debut collection of a bespoke menswear brand — from its name and storyline to the campaign that introduced it.

03

Raj Shah

Raj Shah · MBO placements & business development

Working with Raj Shah on multi-brand outlet placements and business development.

04

NO MORE

No More · Campaign communication

Turning circularity, exclusivity and sustainability into stories people could actually feel — one product at a time.

05

VARQ JEWELS

Varq Jewels · Content & visual storytelling

Social videography and styling input for a bespoke jewellery brand with a distinctive eye.

06

Celebrating Life, Not Occasions

Jatin Malik Couture · Concept & creative strategy

A campaign idea that questions why luxury clothing waits for a milestone.

07

She Approves

Jatin Malik Couture · Concept & creative strategy

A tribute to the empowered women shaping wedding narratives — and making menswear their own.

08

JM Unplugged

Podcast by Jatin Malik · Research & interviewing

Behind-the-scenes research and the interviewer's chair for a designer's podcast.

09

PR Features

Jatin Malik Couture & others · Media relations

Editorial features secured for Jatin Malik Couture, its founder and other brands.

10

Celebrity & Influencer Collaborations

Jatin Malik Couture & clients · Talent relations & styling coordination

Celebrity styling for JMC and influencer partnerships built through relationships.

11

Launch Events & Brand Experiences

Various brands · Events & experiences

Bringing a brand's world into a room — and keeping all the moving parts moving.

12

Brand Partnerships & Merchandising

JMC · Varq Jewels · Retail partnerships

Building presence across multi-brand outlets including Pernia's Pop-Up, Ogaan, Amrrutam and Nykaa Luxe.

13

JMC Editor’s Table

Jatin Malik Couture · Collection launch event

An Editor’s Table for the launch of Monet, the Jatin Malik Couture collection.