A little strategy. A lot of curiosity. Always a story to tell.

I've always been interested in the space between what a brand creates and what people feel about it.

My background in Fashion Communication introduced me to the visual and cultural side of storytelling. Working across PR, marketing and brand communication taught me how that storytelling translates into something bigger: how a brand is positioned, how it finds its audience, how it earns attention and how it builds lasting connections.

Over the past few years, I've worked across fashion and lifestyle, contributing to campaigns, media relations, influencer and celebrity collaborations, content, events and brand partnerships. I enjoy moving between the big picture and the little details — from figuring out what a campaign should say to helping bring it to life.

I'm interested in work that combines creative thinking with strategic intent, and in the many ways brands can build relevance beyond a single post, launch or moment.

I'm always curious about new industries, new perspectives and new ways of communicating. Because for me, good marketing isn't just about getting noticed. It's about giving people a reason to care.