ANANTA

The debut collection of a bespoke menswear brand — from its name and storyline to the campaign that introduced it.

Client: Zenith Couture
ROLE: Naming, narrative & campaign direction

01 — The brief

Zenith Couture, a bespoke menswear brand, was launching its first collection. A debut sets the tone for everything after it, so the brand needed a clear identity from day one.

02 — The thinking

A first collection is really a first introduction. It needed a name and a story that could hold the brand's ambition and give people something to remember it by.

“A first collection is really a first introduction.”

03 — The approach

I developed the collection name, 'Ananta', and the storyline around it, then carried that narrative through to the social presence and the campaign shoot that launched it.

04 — My role

—Conceptualised the collection name and crafted its storyline
—Managed social media and acted as the single point of contact for the client
—Styled and directed the campaign launch

05 — The work

06 — The takeaway

Owning a project end to end taught me how a single idea — even a single word — can shape every decision that follows.

Next project — 03

Raj Shah →