PR Features

Editorial features secured for Jatin Malik Couture, its founder and other brands.

Client: Jatin Malik Couture & others
ROLE: Media relations

01 — The brief

Brands earn credibility when someone else tells their story. The goal was editorial visibility for Jatin Malik Couture, its founder and other clients.

02 — The thinking

Media want a story, not a product. The work was finding the angle that made a founder or a brand genuinely worth featuring.

03 — The approach

As PR and marketing executive, I pitched and secured features — including covers for Entrepreneur's 40 Under 40 and BC Business Connect.

04 — My role

—Secured media features as PR & marketing executive
—Managed media communication

05 — The work

06 — The takeaway

Earned attention lasts longer than bought attention. It's also harder — which is the point.

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