12
Brand Partnerships & Merchandising
Building presence across multi-brand outlets including Pernia's Pop-Up, Ogaan, Amrrutam and Nykaa Luxe.
- Client
- JMC · Varq Jewels
- ROLE
- Retail partnerships
01 — The brief
For brands like JMC and Varq Jewels, being in the right retail spaces is as important as being seen online.
02 — The thinking
Retail is communication too. Where a brand sits — and who it sits beside — shapes how people perceive it.
03 — The approach
As merchandiser, I fostered collaborations with multi-brand outlets, helping products integrate smoothly into diverse retail spaces.
04 — My role
- —Merchandiser for JMC and Varq Jewels
- —Built collaborations with MBOs including Pernia's Pop-Up, Ogaan, Amrrutam and Nykaa Luxe
05 — The work
06 — The takeaway
Visibility isn't only a feed. It's also a shelf, a rail and a store window.
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