07
She Approves
A tribute to the empowered women shaping wedding narratives — and making menswear their own.
- Client
- Jatin Malik Couture
- ROLE
- Concept & creative strategy
01 — The brief
Jatin Malik Couture presents She Approves — a tribute to the empowered women shaping wedding narratives. From choosing sherwani hues to finalizing details, their influence is undeniable.
02 — The thinking
The concept honours women's influence on wedding style, placing their choices and self-expression at the centre of the story.
03 — The approach
The campaign invites women to style Jatin Malik Couture pieces effortlessly — with a slit dress, corset skirt, or saree — making every look their own.
04 — My role
- —Campaign concept development
05 — The work
06 — Campaign influencers
The people behind the campaign
07 — The takeaway
Making every look their own.
Next project — 08
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