Muskkaan Jaain
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03

Raj Shah

Working with Raj Shah on multi-brand outlet placements and business development.

Client
Raj Shah
ROLE
MBO placements & business development

01 — The brief

Working with Ahmedabad-based couture brand Raj Shah to support its presence in multi-brand outlets and its business development.

02 — The thinking

The right retail placement connects a brand with its audience. For Raj Shah, the focus was on retail opportunities that aligned with the brand and its collections.

03 — The approach

The work centred on MBO placements and business development, supporting the brand's retail presence and commercial relationships.

04 — My role

  • —Worked with Raj Shah on MBO placements
  • —Supported business development for the brand

05 — The work

06 — The takeaway

Building a brand's presence means connecting its creative identity with the right business opportunities.

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